At Misco there is a clear difference between private labeling versus private branding. We view private labeling as only one part of the private branding experience. The private branding experience begins with ensuring a strong bond with our customers so they not only understand our capabilities, but recognize the quality chemical cleaning products and floor coatings we consistently produce to support their brand. We realize that our customer’s name is associated with the product they put on the shelf making it very important to us that we formulate products that meet our customer’s standards.
Our business model is designed around the ability to provide a wide variety of chemical cleaning products and floor coatings solutions to our customers in 4 days or less. We have implemented an assortment of operational business practices to support this model including a constant improvement program.
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